Digital marketing is one of the fastest-growing fields in today’s economy. In line with this growth, there are a plethora of tools available to help digital marketers do what they know how to do best. Whilst the list of tools can quickly become overwhelming, the good news is that there’s only a handful you need to be using. Our carefully curated selection of tools are primarily geared towards making the process of digital marketing easier, simpler and more data-driven.
That’s why in this article, we’ll be exploring our pick of the top 10 tools for digital marketers that we believe have the most to offer. They’re sure to cut across the different aspects of digital marketing including content marketing, design, email marketing, analytics, and social media management.
So, let’s dive in.
Google is arguably the king of the internet, so, if you aren’t using the Google Analytics tool, then you are missing out. Google Analytics tells you all you need to know about your website traffic. Your audience demographic and location, visitor’s habits, number of views are just some of the stats that can be gleaned from this tool. It’s a keeper!
Email marketing is one of the key pillars of digital marketing. Your email marketing strategy should be one of your top priorities as a digital marketer. MailChimp can help you get started with email marketing. If you’re on a budget and just starting out, MailChimp’s free plan lets you manage up to 2000 subscribers. It’s no wonder this tool is leading the way when it comes to email marketing.
Canva lets you easily create graphic assets for your digital marketing campaign. Visuals are fundamental to engaging your target audience which is why this tool is an absolute must. What’s more, if you don’t have the services of a graphics designer at your beck and call, you can easily use Canva to put professional graphics together. Canva is simple to use and provides you with the right dimensions for the platform you are creating the graphic for.
Digital marketing can quickly seem like a confusing place, particularly due to the variety of tasks it includes. However, Hubspot solves such a problem with its integrative software. Content management, email marketing, website analytics, building landing pages, and a whole lot more can all be mastered on HubSpot. Plus, you can start off with the free plan and scale up as your demands grow, making it an affordable tool!
When it comes to content research, it’s hard to beat BuzzSumo. From using BuzzSumo, you can easily find relevant and trending topics to focus your content strategy on. You also can see what your competition is doing, what’s popular on the internet, perform Keyword research, and even find key influencers within a particular niche. Game changer!
Instead of moving between various social media platforms, why not manage your social media content from one place? Well, Hootsuite lets you do exactly that. Like other social media management tools, you can schedule your posts in Hootsuite and also see how your posts are doing as regards to their engagement via the analytics section.
Facebook Ads Manager helps you run targeted ad campaigns to potential clients on Facebook and Instagram. This platform allows you to refine your ads, providing you with higher conversions and better returns on your investment. What’s more, you can also work within budgetary limits which helps you to keep track of how much you spend on ads.
If you’re looking to keep an eye on your competition, building backlinks and search engine optimization is gold and Ahrefs is here to help. Ahrefs competes in a space that is crowded with so many substitutes and yet, thanks to its incredible effectiveness, it manages to stand out. Giving you the tools you need to keep your SEO game on point, Ahrefs is especially suited to content creators.
If you need to communicate with a team member or client on a regular basis, then Slack is the way to go. Slack embodies all your communication needs in one place. Because, after all, there’s no need to use several communication tools when you can just use one. What’s more, the ‘channels’ feature means you can easily separate the digital marketing part of a business from others, helping you to limit distractions and increase productivity.
Buffer is a lightweight version of Hootsuite. However, don’t mistake ‘lightweight’ for ‘incapable’. Buffer can handle all the social media management needs of most digital marketers. Plus, when compared to Hootsuite, Buffer is more intuitive, cheaper, and works best for small teams.
These tools are sure to support and enable your digital marketing strategy. Considering the world of possibilities that technology has opened us up to, there’s simply no reason why your business shouldn’t be taking full advantage of the incredible marketing tools on offer. So, give these a go! You’ll be surprised at what’s possible.