A more impactful website can mean many things depending on the use case. However, for business owners, it is quite clear. As a business, what does it mean to make your website more impactful? In the context of business, impact can be linked to sales and revenue. If your business website is doing what it is supposed to, your bottom-line should be in the green.
How then can you make your website a key part of your business operations? In this article, we will be sharing some tips to help make your business website more impactful, allowing you to accomplish your business objectives.
MAKE YOUR WEBSITE GOOD
Before your website can truly shine, you have to first take care of the basics; responsiveness, user interface, speed, functionality, aesthetics, and so on.
Most people access the web via their smartphones, which is why websites should adopt a mobile-first approach. Websites should be well-suited to mobile devices of varying screen sizes and resolutions. Make your website responsive, so that anyone accessing it will have an excellent user experience, irrespective of their device.
What’s more, it’s fundamental that the aesthetic of your website is appealing, alluring and reflective of your brand. Use images and colors that will evoke emotional responses in your website visitors. If you can afford to, avoid using stock images. Paying a photographer to provide you with an image that clearly conveys the message of your brand is a worthwhile investment.
On your website, everything should be well laid out, and simple to navigate. Speed is important, not only for ensuring that your users have a pleasant experience but also for helping your website rank high in search engine results. Google and other search engines like fast websites. By optimizing your website, you can ensure that load times remain as quick as possible.
START A BLOG
You may not have thought about starting a blog when you first built a website for your business, but you should definitely consider adding a blog section. A blog will bring in more visitors to your website, and not just any visitor, but ‘targeted’ visitors; individuals that are truly interested in your products and services.
A blog will help you establish your brand as an authority in your niche plus also increase your chances of being found by potential clients. The idea is to use your blog as a medium for high-quality niche content, specifically targeted at potential customers.
HAVE A CLEAR CTA
Websites by design are meant to fulfill a particular function. Be it to educate, entertain, or to sell a product or service. The main objectives of a website should be conveyed in its CTAs (call-to-actions). Call-to-actions help direct your website visitors to take an action, either to “Learn More”, “Sign Up Now”, “Contact Us” or everyone’s favorite, “Buy Now”.
Another point to pay attention to is the placement of the CTAs. They should be placed at strategic locations within your website so they are clearly visible to your visitors. Also, wrap your CTAs in punchy and contrasting colors so that they stand out from the rest of the content on your website.
DEPLOY GREAT COPY
Fundamentally, you need to figure out a way to appeal to your website visitors. If you truly understand your market, their challenges, their needs, and desires, then crafting copy that will appeal to them shouldn’t be a problem. Show your visitors that you understand them and that you truly care about helping them with their areas of need.
A bit of social proof won’t hurt. Other people are more likely to buy when they know that previous customers have bought from you and approve of your product or service. Testimonials are invaluable, particularly online.
One of the first places customers head to assess your brand and its credibility are testimonials. By keeping your testimonials as positive as can be and by putting your customers first, your website is significantly aided.
With tools like Google Analytics, you can gain some insight into what is actually going on in your website. What’s moroe, you can see your main source of traffic, your most visited page, the time spent by visitors on your website, and so on.
Using this information, you can then channel your efforts to areas where they will yield the most return for your business.