There was once a time when only the top-tier companies owned websites. However, that time is long gone. Businesses that do not have a website today are essentially setting themselves up for failure; it’s that simple. As it stands, a good website is the standard, and a great website is an advantage. In this article, we will be laying out some of the key reasons why a website is a must for the sustained success of any business. So, let’s dive in.