Social media is an absolute goldmine for your business. However, it’s important to implement the most effective and efficient strategy to ensure your online presence delivers you the results that you’re after.
That’s why we’ve carefully curated these 5 simple tips which you can apply immediately to help you thrive, both online and off.
1. The power of video
When it comes to your businesses social media strategy, there’s one ingredient that’s absolutely essential. And yes, it’s video content. In an overcrowded and saturated market, your social media simply must be using video to engage, stimulate and hold your viewers attention.
But, don’t take our word for it. Here are some statistics which prove our point:
– More than 500 million hours of videos are watched on YouTube each day
– 45% of people watch more than an hour of Facebook or YouTube videos a week
– 87% of online marketers use video content
Considering these stats and recognising what social media viewers respond best to, it’s time for your business to start creating some alluring video content!
And, don’t worry if you’re not a professional filmmaker or your business is unfamiliar with video marketing. The good news is that there’s a wealth of tools available to help you do so.
Whilst some are free, there are others which work on a monthly payment plan so you’ll need to find the best option for your needs and budget. We recommend Artgrid for stock footage and Epidemic Sound for high-quality audio to start off with!
2. Share current content
There’s a golden rule to sharing content and that’s to keep it current. It may seem obvious, and yet, many businesses will fail to effectively address this point.
Let’s take an example to understand how this principle can be applied.
Considering the economic instability many businesses now face due to the global pandemic, launching a social campaign to promote Super Yachts would not be sharing current content. Rather, celebrating the incredible efforts of medical workers during COVID-19 would be current content.
By remaining relevant and appropriate to the times, you’ll save your business a whole lot of time and effort!
3. Mix it up
Your following needs to be stimulated with each and every social post. Whilst you don’t want to run wild with your approach, a little bit of variation can go a long way.
A great way to approach social media is to have a few constant themes that run throughout your content.
For example, if you’re a farm selling fresh fruit, you could explore health and wellness, recipes and gardening. You could then mix up your content by throwing in a series such as ‘Friends at the Farmer’s Market’ where you look at local producers and why they’re great.
Keep it fresh and you’ll be rewarded.
4. Get across all platforms
Social media may seem overwhelming for your business. However, with a few small steps and a little bit of patience, it’s sure to be well worth the effort. Plus, there’s an array of great tools (some free) to help you manage, post, update and stay on top of all your social platforms.
If you’re just starting out, it may be wise to select several social media platforms and build your online presence from there. For example, establish yourself on Instagram and Facebook and then look to Twitter and LinkedIn at a later date. The key here is doing one thing well so you’re not overwhelmed and your social strategy is effective.
Finally, it’s important to remember that your business may be best suited to a certain social platform. Anything aesthetically-focused such as design and fashion can thrive on Instagram whilst a business owner looking for leads would benefit from using LinkedIn.
So, before you begin, know your needs, target audience and industry niche and choose your social platforms from there. Step by step!
5. Attach a face to your brand
Whilst you may be tempted to shy away from the camera, customers want to know who’s behind your business. That’s why it’s important that your social strategy includes real-life humans that customers can recognise themselves in. Whether it’s your CEO or your customer support team, what matters is giving your business a face to add a healthy dose of relatability!
The Swedish-born business, Oatly, that sells oat milk does a ripper job at doing this. They even run a monthly series called Je Ne Sais Quoi which you can see in the image below. This series recognises individuals and businesses alike doing great things in the sustainability sector.
Whilst your business may offer something completely different, the essential lesson that Oatly is employing remains relevant for all businesses; give your brand a face!