Different people create content for different reasons. However, most of the time, we create content to grow an audience that may one day turn into paying customers. With that in mind, every piece of content should be a sort of sales pitch. However, we’re not talking about the ‘in-your-face’ type of sales pitch we see […]
Digital marketing is one of the fastest-growing fields in today’s economy. In line with this growth, there are a plethora of tools available to help digital marketers do what they know how to do best. Whilst the list of tools can quickly become overwhelming, the good news is that there’s only a handful you need […]
One of the key components to creating a successful business is marketing. If you’re serious about increasing your revenue streams, then marketing should be a top priority. However, when it comes to seeing a positive return on investment, it’s fundamental that you implement the most effective marketing strategy, relevant to your business model. In […]
The aim of this post will be to highlight the fact that more people will be online now than usual so businesses utilising digital marketing such as social media marketing will experience higher reach and engagement rates As our world’s move online more than ever before, it’s safe to say that digital marketing is having […]
It’s 2020, and email marketing is still at the top of the list when it comes to affordable marketing techniques, especially if you’re looking to get your new site up and running. It can be quite a hit and miss when push comes to shove, but in order to reap as many benefits of this […]
Whilst marketing has been the foundation on which most companies determine and evaluate their success, new forms, guidelines and governing bodies are rapidly changing the way a company shares its message with the world. One of the new, and most influential, forms of marketing in this technologically driven era is content marketing. However, as a newcomer […]
Considering the current digital age we now live in, establishing an online presence has never been more important. If you’re looking to build your brand or scale your business, ensuring you have a plan to do so on a digital level is key to your ultimate success. According to HootSuite, “1.9 billion logged-in users visit […]
Digital marketing is any form of marketing that takes place within the digital space. It includes search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM), among others. Digital marketing has surpassed traditional marketing in this present day and age as the predominant form of marketing. Thus, it’s important to incorporate it into […]
