Est quis sit phasellus proin proin fringilla eu quis. Placerat praesent blandit urna eu pellentesque dictum. Aliquam duis quam interdum quis. Urna, rutrum aenean lacus phasellus. Ipsum, ac porttitor lacus orci, cras lacus, quis leo. Paragraph Title Purus ornare nisl est nec. Nunc, enim tellus pretium viverra quisque id in metus volutpat. Urna eget velit […]
Est quis sit phasellus proin proin fringilla eu quis. Placerat praesent blandit urna eu pellentesque dictum. Aliquam duis quam interdum quis. Urna, rutrum aenean lacus phasellus. Ipsum, ac porttitor lacus orci, cras lacus, quis leo. Paragraph Title Purus ornare nisl est nec. Nunc, enim tellus pretium viverra quisque id in metus volutpat. Urna eget velit […]
What is a for-purpose brand? A for-purpose brand refers to a brand that has been able to establish its existence beyond its profit. Raphael Bemporad, the founder of BBMG, a for-purpose brand in the report Brand Purpose in divided times, defines a brand’s purpose as its noble star. For these brands, the first step and […]
Throughout history, each time mankind has needed to move forward, there has always been the problem of the path to follow. Currently, we need a system that will preserve the future for the coming generations whilst ensuring financial stability. Our day to day living, activities, and way of life has placed the planet under immense […]
It is important that every business has a sustainable business strategy. This is hinged on the fact that it is one thing to establish a brand and another thing to make it grow. While the former is a short-term goal, the latter is a long-term goal and a summary of what sustainability encompasses. What is […]
