What is a for-purpose brand? A for-purpose brand refers to a brand that has been able to establish its existence beyond its profit. Raphael Bemporad, the founder of BBMG, a for-purpose brand in the report Brand Purpose in divided times, defines a brand’s purpose as its noble star. For these brands, the first step and […]
Throughout history, each time mankind has needed to move forward, there has always been the problem of the path to follow. Currently, we need a system that will preserve the future for the coming generations whilst ensuring financial stability. Our day to day living, activities, and way of life has placed the planet under immense […]
It is important that every business has a sustainable business strategy. This is hinged on the fact that it is one thing to establish a brand and another thing to make it grow. While the former is a short-term goal, the latter is a long-term goal and a summary of what sustainability encompasses. What is […]
A more impactful website can mean many things depending on the use case. However, for business owners, it is quite clear. As a business, what does it mean to make your website more impactful? In the context of business, impact can be linked to sales and revenue. If your business website is doing what it […]
There was once a time when only the top-tier companies owned websites. However, that time is long gone. Businesses that do not have a website today are essentially setting themselves up for failure; it’s that simple. As it stands, a good website is the standard, and a great website is an advantage. In this article, […]
Different people create content for different reasons. However, most of the time, we create content to grow an audience that may one day turn into paying customers. With that in mind, every piece of content should be a sort of sales pitch. However, we’re not talking about the ‘in-your-face’ type of sales pitch we see […]
Digital marketing is one of the fastest-growing fields in today’s economy. In line with this growth, there are a plethora of tools available to help digital marketers do what they know how to do best. Whilst the list of tools can quickly become overwhelming, the good news is that there’s only a handful you need […]
One of the key components to creating a successful business is marketing. If you’re serious about increasing your revenue streams, then marketing should be a top priority. However, when it comes to seeing a positive return on investment, it’s fundamental that you implement the most effective marketing strategy, relevant to your business model. In […]
Social media is an absolute goldmine for your business. However, it’s important to implement the most effective and efficient strategy to ensure your online presence delivers you the results that you’re after. That’s why we’ve carefully curated these 5 simple tips which you can apply immediately to help you thrive, both online and off. […]
The aim of this post will be to highlight the fact that more people will be online now than usual so businesses utilising digital marketing such as social media marketing will experience higher reach and engagement rates As our world’s move online more than ever before, it’s safe to say that digital marketing is having […]
