Consumers Want For-Purpose Brands. Here’s Why and How You Can Meet Their Needs.
What is a for-purpose brand? A for-purpose brand refers to a brand that has been able to establish its existence beyond its profit. Raphael Bemporad, the founder of BBMG, a for-purpose brand in the report Brand Purpose in divided times, defines a brand’s purpose as its noble star. For these brands, the first step and […]