One of the key components to creating a successful business is marketing. If you’re serious about increasing your revenue streams, then marketing should be a top priority. However, when it comes to seeing a positive return on investment, it’s fundamental that you implement the most effective marketing strategy, relevant to your business model.
In today’s highly competitive business landscape, it’s no longer sufficient to simply focus on creating a good product. Having an attractive product is fundamental, but effective marketing will largely determine its ultimate success. What’s more, killer marketing helps you to reach customers that would otherwise never have heard about your business. Great marketing also has the power to convert individuals outside of your target market into loyal customers, reflecting its overall value.
That’s why, in this article we’re deep diving into some killer marketing tactics and sharing our top 5 tips that are sure to take the results of your marketing efforts to all-time highs.
Whilst our carefully curated tips are not niche-specific or biased towards a specific business model, they work irrespective of what your business is or the marketing channel you use (more on this later).
So then, let’s dive in!
Precise Market Targeting
In order to know who to target with your marketing efforts, you have to know your customers. Truly knowing your target audience may well be the most important thing you can do to aid your strategy.
Start by familiarising yourself with your customers and from there, develop a detailed customer persona. The persona should contain information as it relates to the demographic (age, race, gender, occupation), the geographic (where they live), and the psychographic (interest and beliefs) details of your target customer.
Go further to understand who they really are at their core. What exactly do they want? What are their pain points? It’s important to ensure you allocate proper time and effort to this step, considering the success of your marketing campaigns will largely depend on how well you understand your customer. If you don’t, you may attract the wrong clients or simply no customers at all. However, if you get this step right, the success of your marketing strategy is halfway there.
Establish A Clear Message From The Outset
This is where you distinguish yourself from your competitors. Don’t go for the normal clichés used by every Tom, Dick, and Harry. Tell your brand’s unique story and effectively convey your value proposition.
Your message should be clear and in-line with what your target audience wants from you. This will help you to put the right offers and content in front of your audience at the right time.
Researching your competition can come in handy here. Plus, this will aid you in understanding competitors’ value propositions so you can leverage it, improve it, or revolutionise it. Put simply, once you know who you’re marketing to, you can better implement the most appropriate strategy.
Pick The Right Channels Best Suited To Your Business
Instead of trying to reach your customers through every channel available, you’re better off finding out what platforms your customers already engage with. In doing so, you’re equipped and informed to choose the most relevant channels for your business model and target audience.
For example, you can better reach teenagers on Snapchat, TikTok, or Instagram however, if you’re looking to engage an older audience, Facebook, Television, Radio, and print media may be more effective. If you work in the B-2-B space, LinkedIn may offer more marketing opportunities.
Don’t just try to use a channel because “everyone is using it”. Implementing a herd mentality won’t deliver you the results you’re looking for. Rather, approach this with rationality and your target audience in mind.
Deploy The AIDA Model
The AIDA model clearly provides a structure for your marketing efforts. AIDA stands for Attention, Interest, Desire, and Action.
First, engage the attention of your potential customers. This can be achieved through a variety of approaches such as online ads, customer testimonials, and other brand awareness strategies. The idea here is to get the message out about what you do and what you offer.
Cultivate interest by showing why you are the best choice for anyone looking to do business in your area of expertise. The key principle is to establish your brand as an authority within your field.
Evoke desire by showing your potential customers what you can do for them and how you can be the bridge between where they currently are and where they want to be.
Once you have the attention and interest of your potential customers, you’ve established within them a desire to work with you. Now, only one step remains; provide them with a way to take action.
Have Clear and Measurable Goals
Before you commence your marketing, have specific goals in mind. There should be a target number and a deadline.
Goals and timelines will help you to stay proactive and accountable. As you progress, allocate time to review your progress and implement any changes if you’re not seeing the results that you desire.
The world of marketing is an exciting place full of opportunities to be seized. By implementing some of our top tips, we’re sure your marketing strategy can take your business to the next level and help you to achieve your professional goals!